Optimise your outdoor media strategy with mobile location data

To be successful, marketing and advertising need to send the right message to the right people at the right time. Unlike digital campaigns with built-in analytics, performance of outdoor media campaigns is hard to forecast and measure.

Human mobility insights can help

By utilising mobile location data and location-based intelligence, marketers can find high-performing sites, smartly price assets, predict exposure, and assess the ROI of OOH ads.

Download this eBook

to learn from popular use cases how location data helps OOH companies and advertisers make the most of their campaigns and determine accurate ROI of their marketing spend. We will discuss how to:

• Measure reach and effectiveness of ad sites and assets
• Correlate POI visits to measure the ROI of a campaign
• Engage users with targeted digital ads who have seen OOH ads
• Explore, analys and understand visitation patterns to stores
• Understand customer journeys leading up to a purchase