SOLUTION BRIEF 

 

LEVERAGE ETHICALLY SOURCED RAW LOCATION DATA FOR RELEVANT, ACCURATE, AND PROFITABLE BUSINESS INTELLIGENCE

In this solution brief, we discuss the problems that characterize the location data industry and elaborate on how Quadrant’s solution effectively tackles these challenges.  

Hydra SB thumbnail

Mobile location data is the most reliable indicator for people’s movement – which is why it can be analyzed to determine what people like and need. By studying mobility trends, companies across various industries (retail, marketing, business intelligence, finance, etc.) can improve customer experience, optimize operations, measure ROI, and more. Location data is also a powerful tool for governments to make public transit more effective, bridge socio-economic gaps, and improve disaster preparedness and response.

 However, there are several issues that plague the location data industry 

  • Lack of transparency around data sources

  • Non-compliance with data-privacy laws

  • Rigid business practices and pricing models

  • Poor quality control

  • Inadequate data coverage

 Quadrant's raw mobile location data 

is of high-quality, ethically sourced, and offers extensive coverage that is ideal for clients that want to safely and sustainably generate actionable mobility-based intelligence. 

Download this Solution Brief to learn how Quadrant:

  • Addresses the problems that are pervasive in the industry. 

  • Offers a degree of flexibility that is unmatchable.

  • Helps retail, business intelligence, marketing, urban planning, transportation, and development firms generate actionable insights for various use cases.

DOWNLOAD A COPY

 

  •  

YOU MIGHT ALSO LIKE THESE SIMILAR RESOURCES

SinTrafico Case Study
Vendor Selection Blog
Featured Use Case Mobile Location Data Research