In this solution brief, we discuss the problems that characterize the location data industry and elaborate on how Quadrant’s solution effectively tackles these challenges.
Mobile location data is the most reliable indicator for people’s movement – which is why it can be analyzed to determine what people like and need. By studying mobility trends, companies across various industries (retail, marketing, business intelligence, finance, etc.) can improve customer experience, optimize operations, measure ROI, and more. Location data is also a powerful tool for governments to make public transit more effective, bridge socio-economic gaps, and improve disaster preparedness and response.
However, there are several issues that plague the location data industry
Lack of transparency around data sources
Non-compliance with data-privacy laws
Rigid business practices and pricing models
Poor quality control
Inadequate data coverage
Quadrant's raw mobile location data
is of high-quality, ethically sourced, and offers extensive coverage that is ideal for clients that want to safely and sustainably generate actionable mobility-based intelligence.
Download this Solution Brief to learn how Quadrant:
Addresses the problems that are pervasive in the industry.
Offers a degree of flexibility that is unmatchable.
Helps retail, business intelligence, marketing, urban planning, transportation, and development firms generate actionable insights for various use cases.
