Welcome to the Location Data Blog!

 

Learn how companies all over the globe are utilising location data to enhance business operations and improve profitability. Keep up with industry updates, best practices, and key learnings from location intelligence projects we have executed.

Suman Joshi

Suman Joshi

Recent Posts

Scaling OOH Advertising with Mobile Location Data - Customer Success Story

Experts forecast that Out-of-home (OOH) advertising will be a $33 billion industry by 2021. Despite the increasing popularity of digital advertising, OOH ads remain the most effective method of context-based advertising that improves brand visibility, drives customers to your business' location, and effectively delivers relevant messages in public interest.

Once considered overtaken by internet-based advertising and social media, OOH advertising has made a comeback in the past few years. This comeback has been made possible by the analysis of location data - collected from personal devices that are literally everywhere! Mobile location data provides actionable insight into where people are, and OOH media providers can harness this data to deliver relevant messages to their customers at the right time.

One of our customers, Moving Walls, takes OOH media automation and targeting to the next level. Their location intelligence platform Moving Audiences helps advertisers with advanced data capabilities that address OOH's unique characteristics and various formats. Moving Walls enables brands to reach their audience more efficiently, and Quadrant helps them acquire new datasets to expand to new regions. Moving Walls has partnered with Quadrant for up to date location data that powers Moving Walls' location intelligence platform. Which in turn caters to every digital, static, indoor, or outdoor media type across the world.

To learn more about this partnership, download our customer success story.

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Improving traffic monitoring and mobility systems with mobile location data - Customer success story

The exponential increase in smartphones, smartwatches, and other connected devices creates ever-growing amounts of location data. These data tell us where people are and where they have been, uncovering trends and patterns in their movement in public spaces. Businesses worldwide are using location data for the betterment of services, performing studies to improve lives, and solving numerous other challenges.

Recently, we worked with SinTráfico, a leading mobility intelligence company from Mexico. Using Quadrant’s mobile location data, SinTráfico performs traffic and human mobility analysis helping public services agencies optimise public transport, avoid road congestion, evaluate traffic safety, improve traffic systems, and more. Logistics and freight businesses can use SinTráfico’s analysis to optimise routes and expand their services to new areas.

Learn how SinTráfico uses Quadrant’s granular and accurate location data to generate unprecedented insight into real world traffic issues by downloading our case study.

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GDPR Consent Conditions: Best Practices for Establishing Compliance

Data monetisation has grown manifolds in the past decade. It has helped businesses flourish and allowed consumers to enjoy tailored experiences. However, the unregulated use of data and the infringement on individuals’ privacy rights triggered a backlash, and regulators are now introducing strict consent requirements. In this article, we take a look at the best practices that can help you stay compliant.

The most important of these new laws is the European Union’s (EU) General Data Protection Regulation (GDPR), as many other jurisdictions use it as a blueprint. GDPR empowers users to govern how businesses can use their data, and it significantly raised the bar for data privacy laws worldwide. Penalties are harsh and enforcement is firm, so businesses are now setting up dedicated mechanisms to establish compliance.

Download our latest eBook to learn what is consent management, why it is important and how you can establish compliance with the stringent consent requirements mandated by today's data privacy laws.


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Managing User Consent on Mobile: Needs, Benefits and Best Practices

Data-driven decision making has been fuelling business success for over two decades now. The vast amount of data available on digital platforms and complex IoT networks made up of numerous devices and applications present many growth opportunities for businesses. 

With the rapid increase in mobile usage, businesses have been gathering and using user data on mobile apps to:

  • Improve the ROI of their marketing and advertising efforts 
  • Deliver personalised experiences to users 
  • Improve sales and retain and grow their customer base 
  • Conduct research and optimise public services, and more. 
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