Welcome to the Location Data Blog!

Experts forecast that Out-of-home (OOH) advertising will be a $33 billion industry by 2021. Despite the increasing popularity of digital advertising, OOH ads remain the most effective method of context-based advertising that improves brand visibility, drives customers to your business' location, and effectively delivers relevant messages in public interest.

Once considered overtaken by internet-based advertising and social media, OOH advertising has made a comeback in the past few years. This comeback has been made possible by the analysis of location data - collected from personal devices that are literally everywhere! Mobile location data provides actionable insight into where people are, and OOH media providers can harness this data to deliver relevant messages to their customers at the right time.

One of our customers, Moving Walls, takes OOH media automation and targeting to the next level. Their location intelligence platform Moving Audiences helps advertisers with advanced data capabilities that address OOH's unique characteristics and various formats. Moving Walls enables brands to reach their audience more efficiently, and Quadrant helps them acquire new datasets to expand to new regions. Moving Walls has partnered with Quadrant for up to date location data that powers Moving Walls' location intelligence platform. Which in turn caters to every digital, static, indoor, or outdoor media type across the world.

To learn more about this partnership, download our customer success story.

The exponential increase in smartphones, smartwatches, and other connected devices creates ever-growing amounts of location data. These data tell us where people are and where they have been, uncovering trends and patterns in their movement in public spaces. Businesses worldwide are using location data for the betterment of services, performing studies to improve lives, and solving numerous other challenges.

Recently, we worked with SinTráfico, a leading mobility intelligence company from Mexico. Using Quadrant’s mobile location data, SinTráfico performs traffic and human mobility analysis helping public services agencies optimise public transport, avoid road congestion, evaluate traffic safety, improve traffic systems, and more. Logistics and freight businesses can use SinTráfico’s analysis to optimise routes and expand their services to new areas.

Learn how SinTráfico uses Quadrant’s granular and accurate location data to generate unprecedented insight into real world traffic issues by downloading our case study.

Data-driven decision making has been fuelling business success for over two decades now. The vast amount of data available on digital platforms and complex IoT networks made up of numerous devices and applications present many growth opportunities for businesses. 

With the rapid increase in mobile usage, businesses have been gathering and using user data on mobile apps to:

• Improve the ROI of their marketing and advertising efforts 
• Deliver personalised experiences to users 
• Improve sales and retain and grow their customer base 
• Conduct research and optimise public services, and more.