If the location data supply chain was a river, it would look pretty murky. This lack of transparency comes from two main concerns: the complicated and entangled relationships between suppliers and buyers of data, and the issue of consent.
In this article, we will focus on the second problem and explain why consented data is especially important in today’s market and show you how Quadrant is developing new ways to clean, track, verify, and bring transparency to the industry with blockchain technology and the Quadrant Consent Management Platform (QCMP).
