Offline or online, advertising is all about getting the right message out to the right people at the right time, and mobile location data can be instrumental to your goals.
Marketing agencies and teams across various sectors are recognizing the value of mobile location data. They are using it to build targeted campaigns, gauge competition, measure campaign performance, and optimize spending. Mobile location data can help businesses maximize ROI on their marketing and advertising spending, especially in offline campaigns that are harder to measure than digital efforts.