Welcome to the Location Data Blog!

In our latest webinar, in collaboration with market intelligence leader Applied Post, we discussed the evolving world of location data and its applications in marketing and ad tech. This session demonstrated how businesses can tap into the raw power of location data to optimize advertising strategies, personalizing campaigns, ensuring privacy, and maximizing ROI. Here are the top 4 takeaways, supplemented by real-world success stories from Schlage, Holt Beauty, and Papa John's Pizza.

In today’s rapidly evolving world, Point-of-Interest (POI) data has become the lifeblood for various sectors including retail, logistics, and travel. Whether you are a data scientist creating predictive models or an operations manager overseeing a distribution network, the quality of your POI data can make a world of difference. That’s why we took it upon ourselves to put our POI datasets to the test against two of the world’s largest mapping providers, especially focusing on the dynamic markets in Asia. What we found not only reassures our faith in our data quality but also reveals glaring gaps in some of the most trusted mapping databases today.

In an era where data is at the heart of decision-making, the property insurance industry is no exception. Assessing risk, underwriting policies, and even mitigating adjacent property risks all lean heavily on accurate and contextually relevant geospatial data. In this article, we delve into how Geolancer's (Quadrant's POI-as-a-Service) accurate, up-to-date, and customizable datasets are revolutionizing property insurance at every turn – using real-world examples from multiple successful projects.   

Navigating the location data space can be challenging, especially when making decisions that impact your business's bottom line. Whether you're venturing into this space for the first time or looking to refine your approach, our Location Data Buyer's Guide is here to assist. This comprehensive guide aims to demystify the process, offering insights and tips to ensure you make informed choices when procuring location-based services and data. Dive in to unlock the potential of geospatial intelligence for your business. 

Point-of-Interest (POI) data has become a key component in driving innovation, efficiency, and personalized user experiences across diverse industries. From enabling ride-sharing services to identify pick-up and drop-off locations and ensuring timely last-mile deliveries, to enriching real estate insights and supporting state-of-the-art AI models and Large Language Models (LLMs), POI data is reshaping how businesses operate.