In our latest webinar, in collaboration with market intelligence leader Applied Post, we discussed the evolving world of location data and its applications in marketing and ad tech. This session demonstrated how businesses can tap into the raw power of location data to optimize advertising strategies, personalizing campaigns, ensuring privacy, and maximizing ROI. Here are the top 4 takeaways, supplemented by real-world success stories from Schlage, Holt Beauty, and Papa John's Pizza.