Introduced in 2018, the General Data Protect Regulation (GDPR) demands that companies ask for consent upfront. Consent is one of the six lawful bases stipulated by the GDPR. Under GDPR, consent should be valid, informed, and up-to-date. Articles 4, 6, 7, 8, 9 and 13 of the GDPR explicitly include conditions for consent, and failure to comply can cost you up to €20 million, or 4% of the annual revenue of the prior financial year, whichever is higher.
In a follow-up post, we will discuss best practices for establishing GDPR compliance, and how you can choose an ideal CMP for your mobile applications. We will discuss the questions to ask your CMP provider and detail specific consent conditions within various regulations. To learn more about Quadrant's Consent Management Platform for Mobile Click Here