Data at Work

The world of data and its many applications. This blog will help you learn how visionary companies are utilising external data to enhance business operations.

Increase Your Revenue with Data Monetisation

Competition is as fierce as ever for app publishers as we head into 2020, with the top 1 per cent accounting for 80 per cent of new downloads in the App Store as reported by Techcrunch.

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Key Trends To Watch in 2020: Location Data Supply And Compliance

As we settle into 2020, there are a few trends top of mind for location data buyers. In brief these are: changes to location utilization in Apple’s iOS 13 update; a shift in the location data supply away from background data and to foreground data; and evolving global privacy regulations and the need for compliance.

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Quadrant announce partnership with LiveRamp

Quadrant Partners with LiveRamp To Expand APAC Audience Data driving a shared mission of providing advertisers and marketers with actionable real-world insights aligned to digital signals

    • Expanded availability of Quadrant Audiences data in Asia Pacific. Currently available in Australia and New Zealand, with plans to roll out to the rest of APAC in early 2020
    • Quadrant’s mission to be a globally recognised audience data provider shares synergies with LiveRamp’s reputation for quality and transparency
    • More of the world’s leading adtech and advertising platforms will enjoy easy access to Quadrant’s data in 2020
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How Quadrant is delivering on our Data Quality promise

As part of our long-term commitment to delivering the best quality data to our customers, we’ve built a new proprietary data noise filtering algorithm at Quadrant.

Not only will this save hours or even days of our clients’ time, it will also save on wasted costs of investigating the causes of bad data where they are not eliminated at source.

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How Quadrant Evaluates Geolocation Data

In the spirit of transparency, we are going to share some background info on how we at Quadrant analyse the quality of location data we provide to our buyers – some of the steps we take to ensure it is of the highest quality possible for their particular use case.

 

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