At Quadrant, we are passionate about location data – and we want you to be, too. We’re proud of our marketing-leading platform, built on the blockchain, which maps and authenticates data making it easier to buy and sell authentic data feeds.
We are pleased to introduce Quadrant Audiences, a new data-driven targeting solution designed for marketers, advertisers, and ad agencies who want to leverage high quality location-based mobile data.
Quadrant is working with Quorum Outdoor, U.S. based data-driven solutions provider focused on the out-of-home(OOH) advertising space.
Quadrant, the platform that maps and authenticates data making it easier to buy and sell quality, authentic data feeds, announced that it is providing out-of-home (OOH) advertising solution provider Quorum with authenticated, filtered location data to accurately target the consumer in motion.
“It is an undeniable statement that programmatic advertising is going to take over.”
That is what Quadrant Data Scientist Roger Ganga told an audience at company headquarters in Singapore during our latest network event. And the facts speak loudly for themselves: the proportion of marketing campaigns run through programmatic advertising soared from 17 percent to 28 percent in just a year.
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