With the Formula 1 hullabaloo behind us, shoppers are bound to be getting ready for the wave of seasonal sales that will inevitably start in a few weeks.
With major holidays on the horizon, it’s time to think about whether your marketing and advertising teams are making the adjustments needed to attract the right customers to maximise your media spend.
A common request you'd probably hear in ad land is "I need a viral post." We have a pretty good promotion, how do we make that viral, they’d ask. The marketer in you is probably twitching at the idea of conflating branding and performance metrics.
Welcome to the confounding landscape of digital marketing.
Every year in Singapore, the National Day Parade (NDP) period in August sees a lull for malls as locals travel abroad, resulting in a relatively quiet and unprofitable few days. We can think of this as the “exodus effect”.
For data professionals, choosing a location data feed that is fit for purpose for your project can be challenging. The problem is that it’s not always clear what the quality of a given data feed is, but with Quadrant’s Data Quality Dashboard we’re changing that.
Facing increased regulation and disruption from new technology, banks and financial institutions who want to maintain their competitive edge need to leverage on location data.
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