Welcome to the Location Data Blog!

In the ever-evolving realm of digital marketing, our recent webinar, "Unlocking the Value of Location Data: From Insights to Impact," presented by Quadrant and Onspot Data, illuminated the transformative power of location analytics in advertising. This event highlighted how leveraging large volumes of quality location data, as opposed to relying on smaller data sets and predictive modeling, can drastically enhance marketing strategies across industries. Here, we explore the key takeaways from the webinar.  
 

Navigating the location data space can be challenging, especially when making decisions that impact your business's bottom line. Whether you're venturing into this space for the first time or looking to refine your approach, our Location Data Buyer's Guide is here to assist. This comprehensive guide aims to demystify the process, offering insights and tips to ensure you make informed choices when procuring location-based services and data. Dive in to unlock the potential of geospatial intelligence for your business. 

Researchers have been utilizing location data to produce actionable intelligence that allows governments to save and improve the quality of citizens’ lives. Mobility-based studies continue to gain traction in academia and are being leveraged to unearth the hidden effects of various urban issues. One such problem is traffic congestion.  
 
As the size of the global population increases, so does vehicle ownership. As a result, traffic congestion is only going to get worse with time. Policymakers must have a thorough understanding of the true impact of traffic jams so that they can undertake suitable interventions to address them.  
 
Minoru Higa, a scholar from Simon Fraser – one of Canada’s leading research universities – used Quadrant’s mobile location data to determine if traffic congestion influenced the time people spent at work. This is a unique research focus that has not been explored in existing studies. Here, we discuss how they utilized our data alongside other third-party data to answer this question. 

As marketing strategies continue to evolve, mobile location data has emerged as a crucial resource for generating valuable insights that drive ROI. With its unparalleled ability to deliver targeted messages to the right audience, at the right place, and at the right time, human mobility data has become a game-changer for the advertising industry. We have also seen amazing results in using location data to measure the ROI of marketing campaigns. In this article, we elaborate on how location data can be applied to high-impact use cases in advertising, marketing, and related technology.

Last-mile, food delivery, e-commerce, and postal services companies constantly strive to improve their services and operational efficiency to remain competitive. In this highly saturated space, the quality of location data powering delivery apps and platforms can be detrimental to the efficiency of operations. In this post, we will discuss how location data (mobile location and POI data) enables businesses to locate customers accurately, optimize mapping and routing systems, and minimize the waste of time and resources.