Data at Work

The world of data and its many applications. This blog will help you learn how visionary companies are utilising external data to enhance business operations.

Geolancer's edge: The importance of customisable POI datasets

Countless platforms are powered by Point-of-Interest (POI) datasets that are outdated. More importantly, these datasets are not even tailored to the unique requirements of different businesses. For instance, even though a restaurant represents one POI, a specialised search engine will need information on the dietary restrictions that are catered to by the establishment while a food delivery platform needs to know if it has a drive through – data that represents distinct, custom attributes.  

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Remapping Southeast Asia, one building at a time (Case Study)

POI data acts as the fundamental building block for digital mapping and navigation platforms. One of our clients – a prominent European mapping and navigation company – wanted to enrich their platforms by procuring a high-quality POI dataset covering several regions in Brunei. To help them achieve this objective, we launched a POI collection campaign in the city (without an already established presence) and successfully produced a dataset of 1500 verified POIs, all with photos. We reached a completeness level of 99.3%, far exceeding the industry standard.  

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How bad are existing POI datasets exactly? (Amsterdam case study)

As users, we are not surprised to discover that a restaurant or a store on the map does not exist in the real world. It might have closed, moved, or never existed in the first place. Low quality POI datasets might be a mere inconvenience in our personal lives; however, this is a multi-million dollar issue for businesses.

Until recently, we couldn't even tell how big the problem is. After collecting and verifying 5,000 electric vehicle charging stations in Amsterdam in person, we have an answer: it is enormous.

We discovered that more than 14% of the locations in the city’s database were incorrect, and more than 11% of the data from a popular mapping platform was outdated. And this is just the tip of the iceberg. 

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A comparison of POI solutions on the market

Point-of-Interest (POI) data is instrumental in facilitating the operations of businesses such as food and last-mile delivery companies, those that develop mapping and navigation software, ridesharing companies, and many others. In other industries, such data is harnessed to derive insights to inform decision-making around site selection and supply chain optimisation.  

However, procuring good quality POI data is a significant challenge.  

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How bad POI data is costing your business

Point-of-Interest (POI) data is the foundation for digital maps that enable on-demand service delivery models in navigation, logistics, and other industries. POI data is instrumental for businesses to dynamically match consumers with the right services and places with relevant context. The application and analysis of POI data should be a top priority for all location-based businesses to improve operational efficiency, save costs, and stay ahead of competition.

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