Welcome to the Location Data Blog!

In the ever-evolving realm of digital marketing, our recent webinar, "Unlocking the Value of Location Data: From Insights to Impact," presented by Quadrant and Onspot Data, illuminated the transformative power of location analytics in advertising. This event highlighted how leveraging large volumes of quality location data, as opposed to relying on smaller data sets and predictive modeling, can drastically enhance marketing strategies across industries. Here, we explore the key takeaways from the webinar.  
 

Today, in the fiercely competitive world of retail, harnessing the power of location data is no longer just an option, but a necessity for success. Making hyperlocal and contextual decisions has become a crucial factor in setting retailers apart from their competitors.

By tapping into the wealth of geospatial data, companies can unlock valuable insights into customer preferences, behaviors, and patterns. That's why we're excited to present our latest eBook, 'Unleashing the Power of Geospatial Data for Retailers'. In this comprehensive guide, we'll take you on a journey through the significance of these data types, and the numerous use cases that can empower retailers to flourish and thrive.

Earlier this year, we announced that Quadrant had successfully amassed over 1 million Points-of-Interest (POI) using Geolancer, our cutting-edge data collection and verification platform. At the time, our mapping initiatives were gathering a lot of steam as we rapidly scaled our operations to fulfill the soaring demand for accurate and bespoke POI datasets. In line with our projections, this demand has surged even further, prompting us to accelerate our global mapping efforts.  

We are thrilled to share that we have now reached the 2 million POI mark!  

Here, we discuss some recent mapping projects, why Geolancer is so effective for real-world data collection, and how it will evolve to support a wider range of use cases.

Last-mile, food delivery, e-commerce, and postal services companies constantly strive to improve their services and operational efficiency to remain competitive. In this highly saturated space, the quality of location data powering delivery apps and platforms can be detrimental to the efficiency of operations. In this post, we will discuss how location data (mobile location and POI data) enables businesses to locate customers accurately, optimize mapping and routing systems, and minimize the waste of time and resources.

Mobile location data is a valuable resource for retailers, as it provides insights into the movement patterns of consumers in the physical world. By analyzing this data, retailers can gain a deeper understanding of human mobility and use it to improve their marketing campaigns, gain a competitive edge, and identify and address operational inefficiencies. In this article, we explore several ways in which retailers can use location data to enhance strategic decision-making, reduce costs, and boost profitability.