Welcome to the Location Data Blog!

In an era where data is at the heart of decision-making, the property insurance industry is no exception. Assessing risk, underwriting policies, and even mitigating adjacent property risks all lean heavily on accurate and contextually relevant geospatial data. In this article, we delve into how Geolancer's (Quadrant's POI-as-a-Service) accurate, up-to-date, and customizable datasets are revolutionizing property insurance at every turn – using real-world examples from multiple successful projects.   

Navigating the location data space can be challenging, especially when making decisions that impact your business's bottom line. Whether you're venturing into this space for the first time or looking to refine your approach, our Location Data Buyer's Guide is here to assist. This comprehensive guide aims to demystify the process, offering insights and tips to ensure you make informed choices when procuring location-based services and data. Dive in to unlock the potential of geospatial intelligence for your business. 

Today, in the fiercely competitive world of retail, harnessing the power of location data is no longer just an option, but a necessity for success. Making hyperlocal and contextual decisions has become a crucial factor in setting retailers apart from their competitors.

By tapping into the wealth of geospatial data, companies can unlock valuable insights into customer preferences, behaviors, and patterns. That's why we're excited to present our latest eBook, 'Unleashing the Power of Geospatial Data for Retailers'. In this comprehensive guide, we'll take you on a journey through the significance of these data types, and the numerous use cases that can empower retailers to flourish and thrive.

As marketing strategies continue to evolve, mobile location data has emerged as a crucial resource for generating valuable insights that drive ROI. With its unparalleled ability to deliver targeted messages to the right audience, at the right place, and at the right time, human mobility data has become a game-changer for the advertising industry. We have also seen amazing results in using location data to measure the ROI of marketing campaigns. In this article, we elaborate on how location data can be applied to high-impact use cases in advertising, marketing, and related technology.

Last-mile, food delivery, e-commerce, and postal services companies constantly strive to improve their services and operational efficiency to remain competitive. In this highly saturated space, the quality of location data powering delivery apps and platforms can be detrimental to the efficiency of operations. In this post, we will discuss how location data (mobile location and POI data) enables businesses to locate customers accurately, optimize mapping and routing systems, and minimize the waste of time and resources.