Data at Work

The world of data and its many applications. This blog will help you learn how visionary companies are utilising external data to enhance business operations.

Harnessing location intelligence to improve public transport, pandemic response, and disaster management

In addition to enabling companies to measure performance and drive growth, location intelligence plays a key role in addressing socio-economic problems. Researchers from a renowned public research university study mobility patterns using mobile location data to gauge the accessibility and availability of transit services in Maputo – the capital province in Mozambique. Using the insights from their research and analysis, they suggested improvements in the city's transport infrastructure, to expand accessibility of public transit services to underserved areas.  

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Using AI to clean Personally Identifiable Information from user-generated data sets

Having access to large repositories of data enables businesses to optimise operations in several ways. This includes personalised advertising, greater supply chain efficiency, and more satisfying customer experiences.

However, people have grown increasingly wary of trusting businesses and governments with their data. Several high-profile data privacy breaches at LinkedIn, Alibaba, and Yahoo (to name a few) collectively impacted billions of users.

Ethically managing data and making sure no Personally Identifiable Information (PII) makes it to big data sets is a challenge we take very seriously at Quadrant.

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Diversify your app monetization strategy with Quadrant's location data SDK

The mobile app landscape 

Developing a successful mobile application is not an easy task. The two top mobile app platforms, Google Play (Android) and App Store (iOS), had 3.48 million apps and 2.23 million apps respectively at the end of 2021. A multitude of apps across all categories results in cut-throat competition - which makes the task of making an app stand out quite challenging.  

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Analysing mobility patterns for post-pandemic urban planning

Every city in the world has a particular cadence: a rhythm and pace established by the movement of its people over an extended period. Analysing this movement reveals vital information about a city’s predominant economic activities and social dynamics – among other distinguishing traits. A great way to analyse such movement is to leverage mobile location data.  

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How retailers can improve marketing ROI with mobile location data

For businesses of various scales across a range of industries, the fundamental goal stays the same: to increase profit while keeping costs to a minimum. Location data, already utilized by marketing teams and agencies, can help increase the ROI when it comes to marketing. 

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