Data at Work

The world of data and its many applications. This blog will help you learn how visionary companies are utilising external data to enhance business operations.

How to use location data in transportation and mobility

Transportation companies need location-based intelligence to gauge demand, support operations, adapt to changing public requirements, and ensure safety. Reliable and accurate mobile location data is key to studying mobility trends that can reveal actionable insights for the betterment of infrastructure and applications in supply chain, ride sharing, public transport, traffic management, and other use cases.

Companies also need location data to assess potential for usage in growing urban spaces to improve availability and return-on-investment. More recently, due to the Covid-19 pandemic, people’s movement patterns have changed drastically. The new normal with social distancing requires tweaking existing forms of transportation and related services. All these make mobile location datasets and corresponding mobility analysis more valuable than ever, both in the private and public sector.

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Reducing Data Preparation Costs & Increasing ROI with Mobile Location Overlap Analysis

The location data industry is using multiple sources of data with a varying degree of quality. This means suppliers often have a significant amount of overlapping records. While this does not impact quality or validity of the data, it poses a challenge for buyers who need unique values for their analyses.

Most off-the-shelf vendors leave this unaddressed as it makes their data volumes appear larger. However, when buyers prepare the data for analysis by removing overlaps, they often see a significant drop in overall volumes. 

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Geospatial Market Map for APAC - 2021

The intricate web of connected devices and applications produces a lot of location data. Used in the right manner, accurate and timely geospatial intelligence can be leveraged to boost operational efficiency,  improve government and public services, increase marketing and advertising ROI, and expand services to underserved areas.

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Common Problems With Location Data and How to Fix Them

Geospatial data have the potential to uncover valuable insights about the physical world. It can be used by governments to save lives and influence public welfare. Businesses can use it to drive consumer acquisition by capturing the attention of the right people at the right time. Anonymized location data has a lot of value to offer without breaching people’s privacy.

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Methods of Data Delivery for Mobile Location Data

One factor to consider while evaluating location data for purchase is data delivery. Storage costs for big data sets can be substantial, so it is important to get the delivery right. The method of data delivery should take your unique use case into account, as well as the platforms you use to work with the data.

Before making a purchase decision, you should ask your vendor if they are flexible enough to use a delivery method that is in line with your requirements.

In this post, we will discuss the various methods of data delivery and how Quadrant delivers data.

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